Labels

Monday, 19 March 2012

Collections decided by popular demand! (but hurry)



I love this, power to the people wooooo (Etc.) Bobbie Brown recently concluded her 'Bobbi Brings Back' lipstick initiative. Consumers, bereft of their favourite shades - that were so mercilessly axed - suddenly have a surge of hope. Votes were collected, and the deed is done. The 6 formerly moribund shades are now to be revived with a flourish. But hark, these shades will be available "for a limited time". Plus ça change, eh? Similarly, MAC have unveiled possibly one of their most exciting collections (unless you are an ebay seller specialising in hiked up priced LE fodder...) 'MAC By Request'. Here's the press release:

This time you decide! First time ever
M·A·C are producing a limited collection created for and by the M·A·C fans. A selection of eighteen most requested, cult classics and iconic shades, will be put up to vote on M·A·C’s Facebook page. Giving another chance for those fans out there to bring back and get their hands on the most wanted M·A·C shades!

The shades to vote on include:

LIPSTICKS

EDEN ROCKS

First seen: launched in May 2000 and then made permanent. Discontinued in February 2011.

CANDY YUM-YUM

First seen: launched in Quite Cute collection in April 2011 and was the fastest selling shade in a collection in 2011

MOXIE

First seen: launched in September 1999 in the Retro Matte Lipsticks collection and then was made permanent. Discontinued in March 2011

SHITAKI

First seen: launched in the Cuisine collection in March 2001 and was made permanent. It was discontinued in February 2011

ROCKER

First seen: launched in the Time Rocker collection in 1999

3N

First seen: launched in the N collection in January 2008, then Warm and the Cozy collection and lastly in the Post-Holiday collection in 2009

LIPGLASS

EMANCIPATION

First seen: launched in the Wonder Woman collection in February 2011

FLASH OF FLESH

First seen: launched in the D’Bohemia collection in May 2005

ICESCAPE

First seen: launched in the Love Lace collection in December 2009

BAIT

First seen: launched in the Lure collection in June 2006

CULT OF CHERRY

First seen: launched in the Cult of Cherry collection in September 2008

2N

First seen: launched in the N Collection in January 2008 and then the Warm and Cozy collection and the Post-Holiday collection in 2009

EYE SHADOW

MOTH BROWN

First seen: launched in the Madame B collection in March 2000

GUACAMOLE

First seen: launched in the Salsabelle collection in May 2005

SOLAR WHITE

First seen: launched in the Cool Heat collection in June 2008

COOL HEAT

First seen: launched in the Cool Heat collection in June 2008

JETÉ

First seen: launched in the Danse collection in January 2006

HEAVENLY BLISS

First seen: launched in the Eden Rocks collection in May 2001

The three shades with the highest number of votes from the Lipstick, Lipglass, Eye shadow categories will form the M·A·C by Request collection that will be made available in October 2012 exclusively online, www.maccosmetics.co.uk

Voting commences on the March 12th until March 30th

...Check out this very excellent comparison post for swatches to help you decide! I adore Moth Brown and Solar White eyeshadows, and I am desperate to see what the fuss about the N series was about - and definitely want to have Dita Von Teese's favourite, Moxie, back in stock! The only downside is that, once again, it will be limited edition - and only available online. Oh well, it's a start!

I must hand it to Illamasqua (again) though. Not only do they so far eschew this abhorrent practice of discontinuing items and of making L.E a point of principle, they have also launched a very impressive section of their website called 'Socialise'. I have to say, I loved that Illamasqua had a humble 'blogspot' and I always enjoyed the posts. But I admit that now, as part of the official website, it does look simultaneously extremely professional and fun. The absolute best thing about Illamasqua is how they keep up with their customers and react to each and every demand. Their new live swatching is nothing short of a revelation! Such an obvious idea, taking its cue from 'live catwalks' as per ASOS, and applying it for makeup! And I see they are also keen for swatch donations - send in your swatch pictures and even further enrich the virtual experience. Human Fundamentalism is the new Illamasqua collection, and although I've not tried it yet, I love the manic mash up of imagery - a huge dose of 90s bungled in with tribal african elements, and an ombre hen just to spice it up. They even have an old lady - with wrinkles! Shocking stuff. Taking its cue from normal people really has become Illamasqua's calling card.


Check out the collection here. They have even brought back their statement mission to make blue lips 'stick' (so to speak) but I remain for the time being unconvinced as ever... despite Alex Box claiming this particular teal tricks the eyes... I will be seeing it for myself and will report back....! The eponymous Fundamental palette, with its unusual mix of colour and texture, definitely is on my hit list.

In conclusion, I think it is great that modern consumerism means companies have to bow to The Peoples' Will, and I think it is ambitious but overwhelmingly admirable, that Illamasqua have in their latest collection, attempted to distill what modern cosmopolitan hybrids mean today. The only drawback is that Illamasqua campaigns are often so ambitious and complicated that they risk looking messy and intimidating for the average sorry 9 to 5er. All in all though, the collections all look very exciting - and that's the bottom line.

...What do you think of this sudden surge of trying to capture our favourites and let the dog have its day?


I've added a poll up there

No comments:

Post a Comment